Fame is a rapidly evolving phenomena in society. The form it has taken and means it has been carried have changed drastically over the centuries, albeit slowly. However, in the last century, since the invention of the radio and television and now the internet, fame is evolving at an overwhelming pace.
In ancient times, few people were capable of writing histories, as literacy was not widespread. In many early societies such as Egypt and China, all that exists of history is a list of kings.
The first recorded “individual” in history is considered to be Akhenaten, a pharaoh of the Eighteenth dynasty of Egypt, who ruled from 1351/3 BC until 1334/6 BC. He attempted to shift the predominant religion at the time from polytheistic to monotheist–namely the solar deity, Aten. This was a major proposed shift, and he would go so far as to place a ban on images other than Aten and erase inscriptions of other gods and pluralities around the kingdom. Akhenaten was the first person that you get a sense of. Not just a name and list of what they did, laws decreed, etc., but a sense of their minds and ideas and character as a person.
Individuality, its expression, and its preservation in recorded history has since proliferated.
The desire for recognition and universal praise is natural to humans and we have been seeking it out probably ever since humans developed the ability to give praise. In ancient times, however, fame was often reserved for royalty, leaders, and military heroes.
Fame is generally carried through the times in proportion to how much the individual changed and influenced society and its members. The most famous person who ever lived by far was Jesus, and he achieved this by influencing the majority of people’s belief systems, the way they view the world, and to this day he influences the behavior and thoughts of billions.
How we conceptualize present day fame is drastically different. Fame is now often earned from people’s ability to entertain us, and entertainment is just about the most fleeting type of experience there is. Sometimes entertainers cause movements, which are founded on deeper ideas rooted in individuality, freedom, creativity, and the normalization of previously underrepresented and oppressed groups within popular culture, such as what Ellen Degeneres did for the LGBT community and Kim Kardashian did for body positivity.
Another article written on this subject notes how differently actors used to be regarded:
Actors were once considered the lowest of the low in many parts of the world. While the ancient Greeks tended to hold some actors in fairly high esteem, the Romans were not overly fond of them. Many were slaves, or considered to be people without any morals, capable of performing any lewd act on stage if asked to do so. Actors were definitely not favorites with the philosopher, and Roman Emperor, Julian the Apostate.
In Britain, a general anti-theatrical feeling pervaded the upper echelons of society for a very long time. The Tudors were particularly suspicious of actors, believing most to be up to no good. Acting was viewed as a “profession” of beggars and drifters. People who gave nothing back to society. The entertainment and happiness of the humble masses mustn’t have rated too high on the list of priorities for the Tudor Government. 
History used to be written and culture molded by the most educated, intelligent, and talented people alive. This has been turned upside down by globalization and the popularization of the internet. Now culture is being molded by the average: if people want a voice in the larger community, they must tailor their content to align with those of average intelligence .
In addition to this, the sheer number of influential voices is growing exponentially. People are fighting tooth and nail to gain recognition and prominence, and the younger generation is opting for more superficial means of acquiring this: via social media, Vine and other basic entertainment, and You Tube channels.
This social change is occurring in parallel with increasing levels of individualism:
P. M. Greenfield’s (2009) theory of social change and human development predicts that, as learning environments move toward more complex technology, as living environments become increasingly urbanized, as education levels increase, as commerce develops, and as people become wealthier, psychological development should move in the direction of increasing individualism. As a value system, individualism prioritizes the independent action of the individual as well as the development and expression of individual character and personality (Individualism, n.d.; Stein & Urdang, 1966). 
Studies show  that there is evidence for this: the use of individualistic words and phrases have steadily increased in music and literature since the 60’s. Individualistic words and phrases include but are not limited to “unique,” “personalize,” “self,” “all about me,” “I am special,” and “I’m the best”.
In a sense, the increasingly substance-less content output fixes itself in the long term: it’s influential only in the very short term. A vine that gets 10 million views because it made 1 million people laugh for a minute will fade into oblivion rather quickly. Even Kim Kardashian, one of the most famous people alive today, will be completely forgotten in a couple generations’ time, because what she doesn’t offer is substantial influence. Gossip, entertainment, and fashion/beauty obsessions are not enough to keep affecting people for centuries. Luckily, what effects people in the very long term will always be what is deeply important to the human condition: world views, values, belief systems, philosophies, and real knowledge.
Millennials should be striving for lasting fame, and since lasting fame is hard to come by, short term fame might just be a fad destined to fade away once the majority of people realize how unfulfilling the superficial rat race is.
What is interesting to note is that society is trending toward a limit of information processing, not that of the internet and technological data processing (as far as we know, that’s boundless), but of human information processing. We simply can’t direct our attention to everything at once, and this inevitably puts a limit on how many people are able to be known by us.
Before this limit is reached, it seems the sheer amount of people we know of continues to grow while the depth of our knowledge of them decreases. It’s the difference between deeply knowing the intricacies of Aristotle’s philosophy and historical context versus knowing nothing but the name, image, and genre of contribution of a particular celebrity.
There is now a lot of energy invested and money being made off of one of the newest and fasted growing categories of research: SEO and social media optimization and Youtube, blog, and general website promotion.
Many people are beginning to wake up to the dynamic and interactive, rather than static and limitedly informative Internet. A our lives become increasingly intertwined with information networks, our feeling of “presence” becomes increasingly dependent on our presence within the online world.
I could write everything there is to know about me–every memory, every thought, and every secret, and I could post it all onto the internet, to last there for all of eternity. But 500 years from now, who will search that information, how much will that information influence anything in the future? This is the general question of fame in this dawning age, and the answer for all of us, however well-known, is yet to be evident.